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Beautiful and functional
design process

Ideation paves the way for innovation

The process starts with doing some market research and then going on a quest of understanding with users within the industry and topics at hand.

  • Understand the requirements of the project
  • Collaborate with product teams to brainstorm ideas
  • Brainstorm “jobs to be done” to identify basic needs
  • Talk to the users and empathize with their desires
  • Research the market and perform competitive analyses

Scouts taught me to 'always be prepared'

After market research, gathering the needs of the users, and gaining an understanding of the project – I can compile the supporting materials and begin creating concepts.

  • Plan the approach to maximize time efficiency
  • Early low-fi mockups to demonstrate possible solutions
  • Prototype solutions and present them to stakeholders
  • Perform internal and external user testing with focus groups
  • Create iterations and then repeat and adapt as needed

Take everything I know and pave the way for success

This is the stage where everything comes together. Research, user interviews, prototypes, demos for stakeholders, and more has all led to this. Rough ideas are polished, brought to life, and become the foundations of an ever-evolving product. The project is now ready for collaboration with dev and QA teams on implementation.

  • Create a cohesive visual language, brand, and design systems
  • Communicate the brand consistency through the solution
  • Create full fidelity designs and prototype interactions
  • Prepare the designs for iteration and more testing
  • Collaborate with the dev teams on implementation
  • Create internal documentation and help pages